Top 5 Italian Coffee Brands: An Exquisite Journey into Italy’s Irresistible Coffee Culture

Italian coffee is famous for its rich taste and quality, influencing coffee culture worldwide. Each brand comes with its own unique selling proposition, flavor profiles, and a loyal customer base. In this comprehensive comparison, we delve into the heart of Italy’s coffee scene, providing an insightful analysis of some popular Italian coffee brands.

Please be aware that our comparisons are inevitably tinged with subjectivity, as everyone’s coffee taste preferences can differ significantly. However, we hope that our personal insights and preferences will provide you with a valuable starting point in your Italian coffee journey!

For more on the Italian way of life, you might also enjoy reading our blog posts on 10 Delightful Italian Ice Cream Flavors and 5 Masterful Italian Chefs.

Savor the richness of Italian coffee, artfully crafted from the top Italian coffee brands
Italian coffee brands and their experience and expertise are behind the richness of Italian coffee

What are te best Italian coffee brands?

The landscape of Italian coffee is rich and diverse, boasting a variety of brands that have left an indelible mark on the industry. Each brand carries its unique essence, steeped in tradition and innovation. This article offers an in-depth comparison of five of Italy’s most popular coffee brands: Illy, Lavazza, Pellini, Caffé Borbone, and Bialetti. Together, these brands epitomize the vibrant Italian coffee culture, serving millions of coffee lovers around the globe. We delve into their unique selling propositions, taste profiles, and customer reviews, aiming to provide a comprehensive understanding of these renowned brands.

Illy: The Unrivalled Leader of Italian Coffee

Illy is a prestigious Italian coffee company with headquarter in Trieste, in the north of Italy. It stands as an unparalleled leader in the coffee industry since its inception in 1933. The third-generation family-owned enterprise, founded by Francesco Illy, is celebrated not just in Italy, but worldwide for its high-quality coffee blend. Composed of nine types of pure Arabica beans, the velvety taste of Illycaffè coffee is enjoyed by millions across the globe, making it the most popular and appreciated coffee brand in Italy.

Beyond coffee, Illy’s expansive product portfolio includes various coffee types, capsules, machines, and coffee accessories. Their presence extends to illy Caffè outlets and the University of Coffee, both of which are platforms promoting the culture of quality coffee. This diversification in offerings exemplifies Illycaffè’s commitment to enriching the coffee experience and leading the high-end market with innovative products and consumption spaces.

At the heart of Illycaffè’s success lies its mission – to delight coffee lovers with the best that nature, technology, and art can offer. This ethos, coupled with the company’s relentless pursuit of excellence, has positioned Illycaffè as a global reference point for coffee culture and excellence.

The Classico Blend is a testament to Illycaffè’s mastery over the art of blending. As a medium roast, it harmoniously melds nine different Arabica beans sourced from around the world. This blend is robust, strong, yet not overwhelmingly bitter, offering a potent aroma and a carefully curated selection of flavors that makes it a favorite among many.

On the other hand, the Intenso Blend, a dark roast, showcases Illycaffè’s skill at crafting bold, full-bodied flavors. Made from 100% Arabica beans, it presents subtle notes of dried stone fruit and cocoa, making it a choice blend for those who enjoy a stronger, more intense coffee experience.

Illy’s Forte roast stands out with its distinctive flavor notes, offering a rich and indulgent coffee experience. It harmoniously intertwines the deep notes of dark chocolate with the comforting aroma of toasted bread, resulting in a blend that is both intense and warming. This unique combination, coupled with the inherent richness of the roast, makes the Forte blend a bold, flavorful choice for coffee enthusiasts who seek a vibrant and robust coffee experience that leaves a lasting impression.

Lavazza: Leading Coffee Culture with 33 Billion Cups Annually

Dating back to 1895, Lavazza is a historic Italian coffee company that has evolved from a small grocery store in Turin to a global coffee giant. Founded by Luigi Lavazza, the company’s journey to success took a significant turn with the establishment of Luigi Lavazza SpA in 1927. Lavazza introduced innovative practices like the use of Pergamin, a two-layer paper packaging, which was instrumental in preserving the aroma of coffee, contributing to the brand’s popularity.

Surviving the adversities of the Second World War, Lavazza embarked on industrial-scale coffee production in the 1940s. Emilio Lavazza, the son of Beppe Lavazza, played a pivotal role in the company’s growth, introducing the legendary “miscela Lavazza.” The economic boom of the 1950s saw Lavazza becoming Italy’s largest coffee company, marking the beginning of its international expansion.

The acquisition of several international coffee companies over the years has further cemented Lavazza’s position as a global coffee titan. Today, the company commands a robust presence in several countries, including Italy, France, China, the UK, and the US. With over 4,000 employees, nine production facilities across six countries, and exports to over 140 countries, Lavazza serves a staggering 33 billion “tazzine,” or small cups of coffee, worldwide each year, underscoring its far-reaching influence in the global coffee industry.

In Italy, Lavazza’s portfolio of coffee blends is as diverse as it is delightful, catering to a range of taste preferences. The Qualita Oro Ground Coffee Blend, a medium roast, is revered as “Italy’s favorite espresso”. It retains the richness and fullness of espresso, even when brewed in a drip machine.

The Super Crema is another widely loved blend by Lavazza, treasured for its traditional espresso qualities – full body and rich flavor. With a blend of 60% Arabica and 40% Robusta coffee, it delivers the intense flavors of Robusta beans without being overly powerful.

Crema E Gusto Blend, found in homes across Italy, is best enjoyed when brewed in a Moka pot. It’s a dark roast blend, boasting a spicy, earthy aroma and flavor that leaves a lasting impression.

For espresso lovers, the Barista Perfetto, a whole bean coffee blend, offers a robust and intense flavor experience, with notable hints of chocolate and dried fruit.

Lastly, Lavazza’s Qualita Rossa, one of the brand’s oldest blends, is crafted with a mix of Brazilian and African coffee beans. This blend presents a fruity, acidic flavor with a medium body, offering a unique tasting experience.

Pellini Caffè: Mastering the Art of Espresso Since 1922

If we’re coffee lovers and haven’t yet heard of Pellini Caffè, then let us enlighten ourselves. Nestled in the enchanting landscapes of Italy, this family-owned company has been turning beans into cups of delight since 1922. Initially trading colonial goods, they found their true calling – coffee, in 1947.

Navigating both local and international markets, they serve their brew under a variety of brands like Pellini, Pellini Top, Pellini Bio, and also Sao Café. But they’re not just about selling coffee; they aim to provide us with a memorable coffee break, bursting with unique aromas and unmatched quality.

Their secret? A meticulous process from selecting top-notch raw materials, specialized roasting cycles, thorough production control, all the way to professional taste tests. The aim is straightforward – to make every day feel like we’re relishing a dreamy espresso in an Italian café.

Under the stewardship of the third generation of the Pellini family, they are ready to storm the global coffee market, bringing their premium coffee into our daily lives.

Pellini espresso is a true marvel for coffee connoisseurs, standing out with its potent, well-roasted taste that curates an intense, rich flavor palette. Every sip is a journey led by a classic aroma that acts as a delightful prelude to the robust taste that follows. But the charm doesn’t stop there. An accompanying creamy texture imparts a velvety richness, adding depth to the drinking experience.

One of the highlights of this espresso is its adaptability, finding itself equally at home in a traditional moka pot or a modern espresso machine. It achieves a quality that rivals professionally made barista coffee, as seen in its enduring crema and pleasant taste that remains even at slightly cooler temperatures.

The cherry on top is its value for money, particularly during promotional periods, making it an irresistible choice for coffee lovers in search of a high-quality, budget-friendly option

The Rich Heritage of Naples in a Cup: The Caffè Borbone

Immerse yourself in the world of Caffè Borbone, a coffee brand that is steeped in the rich heritage of Naples,. As a torchbearer of the age-old Neapolitan espresso tradition, Caffè Borbone has perfected the art of transforming a simple cup of coffee into a “Magical Emotion” for coffee aficionados.

Founded in 1997, the brand is an epitome of Italian craftsmanship, cherishing every detail to ensure that every cup of their coffee offers a delightful experience. But they don’t just stop at brewing exquisite coffee; they also play a pivotal role in promoting sustainability and Italian cultural and artistic values. So, when you sip a Caffè Borbone espresso, remember that you’re partaking in a rich Neapolitan tradition that celebrates not only the taste of premium coffee but also the ethos of a community that values sustainability, art, and togetherness.

Miscela Blu: Full-bodied, smoothly balanced, and exquisitely roasted, this blend serves up an unforgettable, robust espresso with a hint of chocolate. A deliciously refined blend of Arabica and Robusta beans that encapsulates body, persistence, and sweetness in every sip.

Miscela Rossa: Caffe Borbone’s Miscela Rossa is a robust and creamy coffee blend, boasting an intense flavor profile. Its distinctive boldness and low acidity make for a high-impact espresso experience. Whether brewed from beans or pods, this freshly packaged Italian delight is a must-try for those seeking a strong, invigorating coffee.

Miscela Nera: Caffè Borbone’s Miscela Nera, in its various forms, is a tribute to true Neapolitan coffee traditions. From ESE compatible pods to Respresso and FAP capsules, each offers an intense, creamy, and distinctive experience. This black blend, carefully crafted from fine coffee beans, captivates with its bold character, balanced acidity, and full-bodied flavor, offering a creamy texture that speaks of quality and tradition.

Miscela Oro: It’s a harmonious mix of Arabica and Robusta beans that result in a balanced, full-bodied coffee. Available as whole beans or espresso pods, this blend offers a sweet, creamy cup with a distinctive taste, lauded for its quality and value.

The Mustached Man and the Moka Pot: A Tale of Bialetti’s Triumph

Bialetti is a famous and reputable italian coffe brand thanks to the story of the Moka Bialetti, a classic Italian coffee maker designed in 1933 by Alfonso Bialetti. Its captivating octagonal shape and the iconic logo of a mustached man, signaling for an espresso, are emblematic symbols of Italian coffee culture. Bialetti’s innovative idea for the Moka Express was sparked while observing a laundry washing device called “lisciveuse”.

Back in the day, laundry was washed using a “lisciveuse,” a large pot equipped with a tube and a perforated upper part. The laundry, along with the detergent of the time “liscivia”, was placed in this perforated section. This process, while practical for laundry, also served as an inspiration for Alfonso Bialetti’s revolutionary coffee maker design. Drawing parallels between the function of the lisciveuse and the brewing process of coffee, Bialetti fashioned the Moka pot, an emblem of Italian coffee culture.

Made of aluminum, admired for its durability, lightweight nature, and aesthetic charm, the Moka Bialetti has stood the test of time. The Art Deco-inspired lines and distinct octagonal shape were strategic, combining practicality with beauty. In 1953, Renato Bialetti, Alfonso’s son, amplified the Moka Bialetti’s success and introduced the now-famous mustached man logo.

Creating a Perfect Brew: How to Use a Moka Pot

  1. Grind Your Coffee: You’ll need a fine grind, but not as fine as espresso. The consistency should be similar to table salt.
  2. Fill the Bottom Chamber with Water: Fill the bottom chamber of your Moka Pot with cold water. You should fill it up to the valve or slightly below.
  3. Add Coffee to the Filter Funnel: Add your ground coffee to the filter basket. Do not tamp or press the coffee down; just level it off. Overfilling or packing can lead to brewing issues.
  4. Assemble the Moka Pot: Place the filter basket into the bottom chamber, then screw the top and bottom together. Be careful not to use the handle for leverage as it could break.
  5. Heat Your Moka Pot: Place your Moka Pot on the stove at a medium-low heat. If your heat is too high, the water will push through too quickly, leading to under-extraction.
  6. Wait for the Coffee to Fill the Upper Chamber: As the water heats up, it will create pressure that forces the water through the coffee and into the upper chamber. Remove from heat as soon as you hear a hissing, bubbling sound and the top chamber is full of coffee.
  7. Stir and Serve: Before you pour the coffee, stir it a few times to mix the different coffee layers for optimum flavor.
  8. Clean Your Moka Pot: After each use, clean your Moka Pot with warm water and dry it thoroughly. Avoid using soap as it can interfere with the coffee oils that build up over time and contribute to the flavor.

Master the Art of Italian Coffee: A Four-Step Guide from an Industry Expert

Are you ready to step into the world of the Italian espresso maestro? In the video below, the charismatic Andrea Illy, president of Illy, artfully reveals the steps to creating the perfect espresso. Buckle up, coffee lovers, and let’s embark on this flavorful journey!

  1. Find Your Perfect Dance Partner: Every great performance starts with the right partner, and espresso is no exception. Andrea encourages us to start with a top-notch espresso blend, affectionately known as “miscela” in the heart of Italy.
  2. Choose the Right Stage: Your espresso machine is your stage. It has to be reliable and precise, just like the Illy espresso system that Andrea presents. It promises to deliver the same quality as a pro-level machine in a bustling Italian café.
  3. Nail the Choreography with Precision Grinding: Now onto the dance itself. Grinding your coffee beans to just the right fineness is a crucial step that sets the rhythm for your espresso. It’s this detail that allows for the right extraction and unleashes those bold flavors.
  4. The Finale: Showcasing the Operator’s Skill: Much like the principal dancer in a ballet, the operator’s hand holds the power to turn a good espresso into an extraordinary one. It’s all about skill, precision, and a deft touch when handling the machine.

Follow these steps meticulously, and voila, you’ll have an espresso that boasts a rich flavor and quality that transports you straight to a buzzing Italian coffee bar. So, are you ready to dance the espresso ballet? Let’s brew some magic!

We would like to inform our readers that some of the links on our blog post are affiliate links. This means that we may earn a small commission if you make a purchase through these links. However, this does not impact our reviews and recommendations. We only recommend products and services that we believe will add value to our readers. The Dolce Vita Way is also a participant in the Amazon Services LLC Associates Program, an affiliate advertising program by advertising and linking to Thank you for supporting our blog by using these links.

Share the Post:

Join Our Newsletter

Scroll to Top